MAIN BENEFITS OF HAVING A METHODOLOGY DEPARTMENT
Boost the sense of belonging among your players, staff and fans thanks to a shared way of understanding football, playing style, values and philosophy among other aspects.
By ensuring your academy players reach the Pro Team, your organization is going to save budget in the market-transfer windows.
Most organizations are going to be looking for your players, therefore, your chance of selling and generating revenue will be much higher.
Your fans feel more attached to youth promoted players. It makes them come to your stadium in large numbers and increases club ecosystem consumption.
When other young players find out about your successful model, they will all want to join your youth teams.
By proving the success of your model, your organization is going to feel proud of its your sector and will become a world reference within the football industry.
EKKONO IDENTITY, THE INVISIBLE PART OF SUCCESS
Soccer Services Barcelona (SSB) is a consulting firm that has partnered with Federations and Professional Football Clubs for more than 15 years. The Company’s Ekkono licensed coaches have worked at Top Clubs such as FC Barcelona and Paris Saint-Germain, and offered their services to the National Federations of Japan, China and Thailand. These entities may differ significantly from one to another, but there is an unwavering common goal: selecting and developing talented players. By doing this, the best economic and team results are achieved.
SSB is the only firm with the Ekkono Identity method, a set of processes for reaching this goal. Unlike other alternatives that only focus on improving certain technical skills or game tactics, SSB proposes creating a Methodology Department. It does this with the aim of promoting, among other things, a coordinated plan of all the training content, a shared educational philosophy across all the teams, a unified game model, and a focus on certain values to create bonds between everyone in the organization.
The Methodology Department is the “invisible” element of overall success, which is fine, because fans love the game, the players, the great teams, the best plays and the most impressive goals.
Fans should be allowed to continue enjoying the “tip of the iceberg”. Not only that, we must work hard so they can be excited about their Team’s achievements, so they feel involved in a certain playing style, and to the degree possible, so future generations can experience a certain culture through the Club’s values. When this last aspect—which refers to building an identity—is developed systematically, success is guaranteed. Teams share their values with fans in a number of ways. For example, Liverpool FC conveys the value of respect by respecting its former players, FC Barcelona and Amsterdam’s Ajax share the value of commitment through their commitment to a specific playing style, Germany’s National Team conveys the value of discipline, and Uruguay’s National Team shares the idea of competitiveness.
The clearer the identity of a Football Federation or Club, the higher its likelihood of success. It is easier to channel an organization’s efforts in a single direction. This clarifies the criteria for selecting talent, the type of training activities that should be planned, the teaching style to be used, the playing system to be established and the lifestyle we should foster at our training centers, etc. The way to create, accelerate and/or optimize that identity is through a Methodology Department.
THE NEED FOR IDENTITY IN HUNGARIAN FOOTBALL
The Hungarian magazine Nemzei Sport, interviewed Miquel Farrerons, CEO of Soccer Services Barcelona, to talk about how important it is for professional clubs to have a well-defined identity and its importance in modern football.
During the interview, some examples of very well-known clubs were outlined, such as AFC Ajax, Athletic Bilbao and Liverpool FC. All very successful models, but with very different characteristics.
Lastly, the text takes an in-depth look at the Ekkono Identity method´s ability to adapt to the needs and particularities of each club. To date, Ekkono has helped more than 30 clubs, in 16 different countries, always with the aim of not imposing a way of doing things, but rather by working together with the coaching department to build a unique identity for each organisation.
THE FOUR PILLARS OF THE EKKONO IDENTITY METHOD PRESENTED IN PORTUGAL
On the occasion of Soccerex Europe, held on 5 and 6 September in Oeiras (Portgual), David Hernández, Co-Author of the Ekkono method, gave an interview to the prestigious Portuguese newspaper Record.
The text explains that Ekkono Identity has been especially designed to help any club wanting to create or strengthen an identity to do so.
How is this fantastic idea turned into a reality? Ekkono is very clear about this, through four basic pillars that any professional club can use as a guide to achieve results in the short-term.
- TALKMADE: Create or speed up a club culture through discussion with coaches.
- FIELD.REC: Implement a training model and video analysis to develop professional players.
- CO-LEARNING: Decentralize teaching processes in order to speed up learning processes.
- COMMISSIONS: Embody the club values in order to develop an identity
Interview with former Director of PSG Methodology Department
On the occasion of Soccerex US, held in Miami (Florida), David Hernández gave an interview to Soccerex.com. The interview addressed two fundamental issues: his experience as Director of Methodology at Paris Saint-Germain, and the main characteristics of Ekkono Identity, the new version of the method developed together with Carles Romagosa.
In relation to the time he spent implementing the Ekkono method in Paris, Hernández not only highlighted the victories achieved by the academy sides at PSG, but also, especially, the fact that 85% of the players who followed the Individual Player Performance Plan ended up making their first team debut.
With regard to the Ekkono Identity method, he highlighted that the aim of the method is to provide, via its implementation at each club that requests it, a model that defines aspects such as the style of play and training methods, but also, for example, the values to promote on a priority basis. The objective is to seek an overall and unique identity for each club.
Paris Saint Germain awarded the best football academy in France
After six consecutive years of dominance from Olympique Lyonnais, PSG has been selected by the French Football Federation as the best professional club for work on player training and promotion. And, indeed, this is the main objective of its Methodology Department, which has worked for 3 years using the Ekkono Identity method.
This prize is awarded taking into consideration aspects such as:
- Number of professional contracts signed by players trained at the club
- Number of first team matches played
- Number of national team matches played
- School grades obtained by players trained at the club
This prestigious award is the result of months of work. Also, it is a clear indication that when the club works to build an identity, it obtains results sooner than expected.
AFC, FOOTBALL ASSOCIATION OF THAILAND AND THE EKKONO METHOD FOR THE DEVELOPMENT OF COACHES
One of the main focuses of the project that Soccer Services Barcelona carries out at the Football Association of Thailand is the Grassroots Program. It is aimed at developing football throughout the country.
Its approach is not strictly competitive as it involves stakeholders from all levels such as: clubs, social leaders, universities, sponsors, family members, volunteers and lots of players. Also, it is important to stress that this project is also focused on the promotion of the values that the association proposes around the entire country. In the following video you can see a typical day at one of the events organised, as well as the importance of the participation of coaches and volunteers.
AFC recognizes Ekkono Method project
The Football Association of Thailand has been recognised as an honorary member of the AFC (Asian Football Confederation), for its great contribution, through football, to increasing community values in the region.
After years of hard work using Ekkono Identity as a means to provide a backbone to football in Thailand, the Association has managed to involve lots of clubs, teams, coaches, social leaders and teachers, through the organisation of training sessions and championships for boys and girls of all ages which, in addition to the key aspects of football, transmit the values that make Thailand a unique country.
IFK GÖTEBORG INVESTS TO STRENGTHEN ITS IDENTITY
IFK Göteborg and Soccer Services Barcelona (SSB) reach agreement to use the Ekkono Identity method at the Swedish club. During the 3 years of the project, the main objective will be to create a club identity that will make it possible to produce professional players, and improve the competition results of the 1st team.
In a statement, Mr Max Markusson, Club Director, said the following:
“Last autumn, the club carried out important work to define its strategy for the coming years. It is very important for us to attain this collaboration […] which will offer great potential for our players to develop.
This collaboration is one of the most important pillars of our sporting strategy. We are very happy that SSB wants to join forces with IFK Göteborg”.
ALBIREX NIIGATA ANNOUNCES USE OF EKKONO IDENTITY METHOD
Albirex Niigata and Soccer Services Barcelona reach agreement to use the Ekkono Identity method. The Japanese Club has announced the creation of a Methodology Department that will be responsible for leading the definition and implementation of a footballing identity.
The main focuses of the project will be:
- Construction of a unified playing model.
- Definition of a training plan based on age groups.
- Creation of an “Elite Group” focused on the best players at the academy.
- Standardisation of the training method.
Another step forward in Japan, a country that has seen the Ekkono method grow for more than 10 years.
ANNUAL REPORT: THE IMPACT OF EKKONO IDENTITY ON THE FOOTBALL ASSOCIATION OF THAILAND
Each year, Soccer Services Barcelona produces a detailed report on project progress for each of its clients. Obviously, this document varies for each of the organisations. No two projects are the same!
Below is the report presented to the Football Association of Thailand. A very large-scale project aimed at developing football throughout the country by creating an identity based on the uniqueness of Thailand.
The main courses of action are as follows:
- Define the “Thailand Way”.
- Offer support to clubs and national teams.
- Train coaches throughout the country.
- Establish a system of high performance centres.
- Collaborate with the Asian Football Confederation.
GIF SUNDSVALL ACHIEVES HISTORIC RECORDS
After just two seasons using the Ekkono Identity method, GIF Sundsvall has become a club of renowned prestige. Despite being the club with the smallest budget in Sweden´s first division, GIF Sundsvall has developed a very powerful identity, based on a sophisticated playing style.
In addition to the special support provided to the first team, the collaboration also encompassed the entire academy, using the four basic pillars of the Ekkono Identity method to strengthen the club´s identity.
Joel Cedergren, the first team manager, has publicly acknowledged that “the Ekkono method has helped him and provided him with the tools to achieve his full potential as a manager”
PSG BEATS ITS RECORD FOR ACADEMY PLAYERS IN FIRST TEAM USING THE EKKONO METHOD
During the pre-season, PSG beat all of its records in terms of the use of young academy players in first team matches. In its first two matches, 80% of the players who got match time came from the Parisian team´s Training Centre.
The number of academy players used in the first team has doubled over the last three seasons, since the Ekkono Identity method was first used in 2015 to develop identity at PSG. Its all-time record was achieved in a Ligue 1 match against Caen, in which seven young players from the academy sides participated, with five in the starting line-up.
With these figures, PSG is the leading team in Europe in relation to the promotion of young talent. The gratifying job of defining and implementing an identity throughout the entire Club is now bearing its first fruit.