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Among the four pillars on which Ekkono Identity is based to create or enhance a club identity, there is “Committees”, the pillar consisting of embodying the club values in order to develop an identity.

In this direction, at the Japanese club Amazing Academy Yamanashi, we have been recently working with the club's players on different values such as responsibility, respect and humility.

To guarantee the correct experience of the values, a values committee was created, composed of 6 people from different areas in the club. This Committee has the responsibility of ensuring that every person lives the proposed value, for which the following 4 actions are taken:

  1. Explanation to the players of the meaning and importance of the value to be lived, through a theoretical framework and examples.
  2. The players will be assigned small tasks (writing about lived examples, news, videos, ...) that must relate to the value that is being lived.
  3. During training, a specific task will be carried out each month related to the value that we want to live.
  4. Before the matches, the club's coaches will spend time reminding the value that is being lived and trying to reflect it during the match.

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