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THE NEED FOR IDENTITY IN HUNGARIAN FOOTBALL
October 18, 2019
The Hungarian magazine Nemzei Sport, interviewed Miquel Farrerons, CEO of Soccer Services Barcelona, to talk about how important it is for professional clubs to have a well-defined identity and its importance in modern football.
During the interview, some examples of very well-known clubs were outlined, such as AFC Ajax, Athletic Bilbao and Liverpool FC. All very successful models, but with very different characteristics.
Lastly, the text takes an in-depth look at the Ekkono Identity method´s ability to adapt to the needs and particularities of each club. To date, Ekkono has helped more than 30 clubs, in 16 different countries, always with the aim of not imposing a way of doing things, but rather by working together with the coaching department to build a unique identity for each organisation.
ORIGINAL SOURCE:
www.nemzetisport.hu
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